OBJECTIVE.  Increase sales of fall fashions for Christopher & Banks.

STRATEGY AND CONCEPT.  To showcase fall looks to younger, female consumers, we created an interactive version of Christopher & Banks’s fall catalog. On rollover, users could flip through 3 pages of fall fashions. They could click on the ad to view the entire catalog. And they did. The ad drew high engagement and click through rates. 

ROLE:  Concept. Creative DIrection