DELL: Cybersecurity in Motion
For the second straight year, Dell wanted to increase the number of small businesses that subscribe to their cyber-security services. After the success of their 2018 campaign, they asked us to develop their 2019 campaign.
We developed a 3-part, content-marketing campaign that explained the threat that cyber-attacks present to small businesses, the defensive measures they can take to prevent attacks, and what they can do to recover from an attack. As with the prior year, Dell told us it was one of their small business unit’s best performing campaigns.
It ran in 16 markets and 21 publications, including
- Chicago Tribune
- Washington Post
- The Los Angeles Times
- San Francisco Chronicle
- Houston Chronicle
- The Atlanta Journal-Constitution
- Boston Globe
- Dallas Morning News
- New York Post
- The Seattle Times
- The Star Ledger
- The Orange County Register
- Austin American-Statesman
- The Denver Post
- The Philadelphia Inquirer
- The New York Daily News
- The Chicago Sun-Times
