Dell: Stay a Step Ahead

For the second straight year, Dell wanted to increase the number of small businesses that subscribe to their cyber-security services. After the success of their 2018 campaign and their 2019 campaign they asked us to develop their 2020 campaign.

We developed a 2-part, content-marketing campaign that explained the threat that cyber-attacks present to small businesses, the defensive measures they can take to prevent attacks, and what they can do to recover from an attack. In this installment, given that it ran during the pandemic, we added information about protecting a workforce that is doing their work remotely.

It ran in 17 markets and 22 publications, including

-          Chicago Tribune
-          Washington Post
-          The Los Angeles Times
-          San Francisco Chronicle
-          Houston Chronicle
-          The Atlanta Journal-Constitution
-          Boston Globe
-          Dallas Morning News
-          New York Post
-          The Seattle Times
-          The Star Ledger
- The Star Tribune
-          The Orange County Register
-          Austin American-Statesman
-          The Denver Post
-          The Philadelphia Inquirer
-          The New York Daily News
-          The Chicago Sun-Times