OBJECTIVE:  Mills Fleet Farm asked us to create a campaign that would boost the sale of pet supplies in their Minnesota market.  

STRATEGY AND CONCEPT:  Our strategy was to build a campaign that would not only show the range of products and prices that they offered, but would also get consumers engaged with their brand.  It consisted of two tactics:  a digital banner campaign and cutest pets contest.

ROLE:  Creative concept, creative direction, copywriting.