OBJECTIVES:  Drive leads to Golden Valley Heating and Air Conditioning.

»        Two-level strategy:  drive immediate leads with offersand specials; establish Golden Valley as the company to call when you need service

»        Build a stronger brand identity that will be consistent in all placements

STRATEGY AND CONCEPT:  You don’t need HVAC service every day, so we wanted to create a strong brand ID for Golden Valley Heating and Air Conditioning.   We chose a Spokes-Penguin as the ID.

We designed the Penguin to be eye-catching and playful, yet still able to present offers, deals, and advice.  We wanted a memorable call-to-action.  To do that, we recommended “contactthepenguin.com."

RESULTS:  In progress.

ROLE:  Creative Direction, Concept, Pitch