OBJECTIVE: Drive holiday sales at Mall of America by promoting their special events and their retailer’s sales.

STRATEGY AND CONCEPT: We created a unique campaign that allowed readers to scroll through the unique gift ideas at Mall of America. 

RESULTS:  The ad posted high engagement rates.  On average, viewers spent 20+ seconds interacting with it.  Having run for the first time in 2014, the campaign was renewed for 2015.

ROLE:  Concept, Creative Direction, Pitch