Objective:  Improve Luther Automotive’s brand position in the Twin Cities.  We also wanted to create content that Luther Automotive could use to identify families in the social media space.

Strategy:   Luther Automotive sponsored Star Tribune’s prep sports content.  As part of their sponsorship, we made them the sponsor of our “Coach of the Year” award.   Nominations for the award were made through Luther Automotive’s Web site (the winners were chosen by Star Tribune’s sports reporters.)

Results:  We received over 250 nominations.  Star Tribune reader panel studies showed an increase in favorability for Luther’s brand.  They renewed the sponsorship for a 2nd year.