Objective: Generate awareness of, drive attendance to Minnesota Renaissance Festival
Strategy and Concept: Create a "Family Game Night" concept that engages families with the Renaissance Festival
Role: Creative direction, concept
Results:
- 67% of readers remembered the ad – 14 points higher than the highest scoring ad in ourabase
- 38,000 readers said they played the game; 177,000 readers planned to play the game
- 139,000 clipped the coupon
