University of Minnesota Medical School: Where Discovery Creates Hope
“Where Discovery Creates Hope” builds the University of Minnesota’s Medical School’s brand by sharing their work. In each installment, we explore an area of their research and relate it to one of their patients.
It is a multi-media presentation featuring print, digital, video, and motion graphics.
You can view the live site here.
ROLE: Concept, Title, Creative Direction
Top portion of each Web page shares the narrative and video content.
Middle portion of each web page uses light motion graphics to explain the science,
The bottom of each page includes a profile for each person featured in the story and references for interested readers.
