“It’s Time, Redefining St. Cloud State University” was a content marketing campaign that exp the University’s initiative to rethink how they provide education.   The initiative was called “It’s Time,” and redefined how St. Cloud State engages with its students and the citizens and businesses of Minnesota.

It was a print and digital campaign.  Digital tactics included social media, native advertising, and display.

ROLE:  Developed concept, creative direction