Gutter Helmet wanted to increase sales of their gutter guard in the Twin Cities.  To do so, they wanted to promote the benefits of the product.  

Gutter Helmet owners save time not having to clean their gutters.  They are also safer, as they avoid the risk of climbing up a ladder.

They also wanted to get a jump on the season, producing a commercial at the start of 2024 In Minnesota, where we tend to get a lot of snow, this is difficult to do…

We created That’s My Story.  Using animation, we were able to produce spots before their season. 

The animated characters were based on actors.  To add a little realism to the story, we cut to the real-life actors in the final frame.

Role:  Creative Director, Copywriting, Design