The Mayo Clinic wanted to solidify its reputation as a world-leader in its home market, Minneapolis.  They also wanted to broaden consumer perception about them to include more routine care.  (They sometimes get pigeonholed as a destination for last-resort medicine.)

We created Health Highlights, a weekly content marketing campaign that used infographs to explain the amazing medical care that the Mayo Clinic provides.  It also introduced new types of care offered at the Mayo Clinic.

Health Highlights ran for more than 5 years and featured more than 250 infographics.

Role:  Creative Director, Copywriting