The University of Minnesota Medical School wanted to establish its brand in Minnesota. Briefly, the wanted to consumers to know that since they were a teaching hospital, they could offer treatments that went beyond the standard of care.  

In fact, they were introducing treatments that went beyond the standard of care.

We created Where Discovery Creates Hope, a content marketing campaign that introduced consumers to doctors and scientists developing new treatments and to the patients that received them.

The campaign ran for five years.

Role:  Creative Director, Copywriter