Upper Lakes Foods needed to recruit new truckers, warehouse workers, and office workers.  They asked for help telling their brand story.

The company is family owned.  They wanted job candidates to know that they would be treated like family.

Which a lot of companies claim!

To demonstrate it to potential employees, we created “Join Our Family,” a video series that had ownership, management, and (most importantly) employees sharing their experiences at Upper Lakes Foods.

Role:  Creative Direction, Video Editing